Each year, chewing gum generates more than 105 tonnes of plastic garbage resulting in what's known as “gum pollution”. But what if there was a biodegradable, plastic-free chewing gum that you didn’t have to worry about where you disposed of it? Or better yet, what if it was made by one of your favorite brands of bubble gum? This Hubba Bubba biodegradable gum campaign was created to show exactly that: To design an environmentally friendly product that supports the earth by breaking down quickly and easily. The visuals created for this campaign use a handful of collaborative photoshop techniques using natural and earthy colors. Created with partner, Colin Himsworth.