Based in the heat of Los Angeles, the Groovy Grub food truck combines the melodic taste of music with the full-bodied experiences you get when eating good food. Two of the best things in life coexist to create a relaxing and fulfilling experience. Menu items created for this brand are based on the most popular anthems, which are served in a reformed vinyl record bowl. All elements of branding were created using vector illustrations incorporated in a variety of advertisements, interactive designs, packaging, and promotional items. The use of grungy, bold colors reinforces the brand’s rock n’ roll theme while also incorporating a hand-drawn type for the logo.
Food Truck Mockup
Design Elements
Logo & Image Making 
Packaging & Products
Social Media Carousel
Mobile App
Rotato Video

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