Based in the heat of Los Angeles, the Groovy Grub food truck combines the melodic taste of music with the full-bodied experiences you get when eating good food. Two of the best things in life coexist to create a relaxing and fulfilling experience. Menu items created for this brand are based on the most popular anthems, which are served in a reformed vinyl record bowl. All elements of branding were created using vector illustrations incorporated in a variety of advertisements, interactive designs, packaging, and promotional items. The use of grungy, bold colors reinforces the brand’s rock n’ roll theme while also incorporating a hand-drawn type for the logo.
Food Truck Mockup
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/cb85a5a3-9f1d-4a55-aa5f-35116cd644d6_rw_3840.jpg?h=9287e7e9095e2e7b418cfb787a8d4f16)
Design Elements
Logo & Image Making
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/720b1607-260f-4bd5-aa9a-2ac2ba645887_rw_1920.png?h=42aabb8e480f0ef4a1fc1daa2559d19c)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/f73d66c0-3c5d-4ccd-8ae7-ba3be43f312b_rw_1920.png?h=0416f9f73d40604207610331789d4429)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/e9c4d76a-95e3-4d15-8021-77ccb9c946bb_rw_1920.png?h=ec9578f4e0b3314d0c245872b871f7de)
Menu
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/a9e195f9-3678-4bb6-946f-f4249686efe2_rw_1920.jpg?h=70652cb1476ef04d0d4c55e77850f06d)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/6e0da8b5-07af-4cf7-b9ca-29f1fd974983_rw_3840.jpg?h=1e99f2d358dafddad2b8791f49ab08a4)
Poster
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/f65e5eaa-c835-44c1-b3f1-354f5d86175a_rw_3840.jpg?h=e101049d5f8b59e75fd553c573998f27)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/4e9ab85b-d307-4357-a91f-b5691d62a4e9_rw_3840.jpg?h=ee740818e6907890e70b65e63a4e8d69)
Packaging & Products
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/3cb526db-107e-4ffb-a706-a4d547d8bc52_rw_3840.jpg?h=d0e2a90a582b0824998e4a122bdb0700)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/f81ceb86-5688-438f-9cf4-0724c8a52dab_rw_3840.jpg?h=12d7b4b74b93a902c6dac8823b00aadf)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/71d2fa91-7777-4e60-84bd-203c95031f03_rw_3840.jpg?h=ff1dcdbea1b3a5d2630e98f1a3896b6e)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/4a4c731f-092a-4ba0-bdba-24e52923d1ce_rw_3840.jpg?h=451d68f6e8a08f867dcb9041ebb055d7)
Advertisement
Billboard
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/b4694a85-b222-4420-bfe9-1ac7c9d263a3_rw_1920.jpg?h=c18819ad6d067dcc3c8c499046351bf5)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/e60dd0da-b035-4ebd-8882-ae981f25c2de_rw_1920.jpg?h=9ab913344bdbee4c4fbe8e0407226b3d)
Social Media Carousel
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/bc4b9845-8396-480f-9e06-25fb9e0c5703_rw_1920.jpg?h=6823f27ce5b8eefc4b1e281f7c57d235)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/e6d16bb9-0dc1-4586-8935-f5e3a08b9b0b_rw_1920.jpg?h=ee96a1b1601454c5db5caab8ea7b9f16)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/329089f1-ee25-465e-bc9c-492aa209221d_rw_1920.jpg?h=f3780fdc5383cad8b334b1c0c3a7dc75)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/74fa87f3-79fc-4c81-b42e-f79849c0eb46_rw_1920.jpg?h=2e8083ddffc0a28fdfef37147a56b24e)
Interactive
Website
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/ceaf60de-8f28-4dad-99b4-7243a6c82731_rw_1200.png?h=719ba1eccd6dd6add67c120b04745e0b)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/d8247bdc-c164-40d5-b2f1-5aec2be78ef9_rw_1200.png?h=67795f017e2d456d0a4b80f8e60c5088)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/9eed5be4-b742-456d-a726-51bcacceaa10_rw_3840.jpg?h=645e59b069dc273ac85bd319113991ff)
Mobile App
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/dfd76c2e-6a15-4c03-99a3-d1942f109fb7_rw_1920.jpg?h=1b80a2b2e6b865ba731c3d4cdf77bf86)
![](https://cdn.myportfolio.com/fdd0bbf9-7eb3-42fd-84cc-4b983c978bc0/a47cce34-7cb3-4bb6-9053-2a3702b674f5_rw_3840.jpg?h=1679bf2e593987ce286f3a8d0e30268d)
Rotato Video